Since 2001, and as recently as just a month ago, DVD releases of The Tonight Show Starring Johnny Carson
have steadily been made available in a number of ways, including direct-sales, "club" offers, and of course via traditional in-store retail channels. All have been deftly handled by the fine folks at Respond2 Entertainment, but their biggest obstacle all along has been that there is just SO MUCH material to release! And some fans want it all, and others want to focus in on their favorite episodes, or episodes containing their favorite moments or guests. How do you overcome an obstacle like that? Well, it seems that Respond2 has teamed up with Amazon's CreateSpace program to come up with a solution: you try to put as much of it as possible on DVD, but in a way that lets the fans pick-and-choose or themselves which episodes to purchase!
Today Amazon/CreateSpace and Respond2 Entertainment have announced that beginning immediately Amazon is exclusively selling manufacture-on-demand (MOD) releases of The Tonight Show Starring Johnny Carson on DVD
, produced using the CreateSpace DVD-on-Demand program. Each disc contains selected (and legally clear-able) scenes from the named episode, roughly a half-hour's worth of material per DVD, at $12.99 apiece.
Expressing pride in working with Respond2 Entertainment on this project, CreateSpace managing director Dana LoPiccolo-Giles said they "are delighted to provide customers with the opportunity to relive some of their favorite Tonight Show
moments with the undisputed king of late-night TV for more than 30 years." Over 50 episodes are represented in the titles available to order right away (you can use either the above-provided link, or the button link below) and additional DVD releases of The Tonight Show Starring Johnny Carson
are expected to be available at Amazon.com through CreateSpace in the coming months. Immediately below is a selected portion of today's press release heralding the official announcement, and at bottom you'll find a sample package cover from The Tonight Show Starring Johnny Carson - Show Date 12/31/65
(the earliest episode represented among these MOD releases, three years after Carson's debut on the program).
The legacy lives on! CreateSpace, part of the Amazon.com, Inc. group of companies, and Respond2 Entertainment today announced that they will release highly anticipated classic TV series content on DVD. A broad array of individual episodes from "The Tonight Show Starring Johnny Carson," that spans four decades of the show, are newly available for sale on DVD exclusively via CreateSpace's DVD on Demand technology. In addition, the titles will be offered for digital sale through Amazon Video On Demand.
The unique CreateSpace DVD on Demand platform allows networks, studios and marketers such as Respond2 Entertainment to bring their TV content to a broad consumer base in a quick and cost-effective way since titles are manufactured only in direct response to customer demand. In addition, CreateSpace can distribute a wide range of content on-demand through Amazon.com and other channels, including Amazon Video On Demand.
"We are very excited to expand our title selection with CreateSpace to include individual episodes of 'The Tonight Show Starring Johnny Carson,' " said Brian Hepner, director of Sales & Marketing, Respond2 Entertainment. "Each and every fan of this timeless show has their own unique list of favorites - from individual guest appearances to specific show dates - and now they will be able to enjoy the episodes that they desire most."
The debut release of "The Tonight Show Starring Johnny Carson" marks the first time that the show has been released in individual episode format. Spanning 1965 to 1990, the first wave includes 56 original shows representing the life of the remarkable, long-running series. Customers can select the programs with their favorite celebrities of the time - from Frank Sinatra, Bette Midler and The Jackson 5 to Burt Reynolds, Dom DeLuise and Muhammad Ali among many others - as they get reacquainted with unforgettable regular features such as Carson's Carnac the Magnificent, animal handler Jim Fowler and loyal sidekick Ed McMahon.
With an average nightly audience of nearly 12 million viewers, Carson enjoyed an amazing run through seven American presidents, from John F. Kennedy to George H.W. Bush, and eight Emmys. To this day, few entertainers have achieved the iconic status of Carson - and none have been more warmly adopted by American audiences.